Virtual branches are the next step for banks in the metaverse

Is the metaverse merely a fad or a technology that banks should be embracing? Are virtual offices a necessary resource to ensuring future relevance? The metaverse is a trend that in recent years has gained traction in many sectors and the financial sector was by no means left behind; its aim is to capture the […]

7 Innovative Banking Trends For 2023

Which trends will define the banking sector in 2023? What are the innovation challenges facing the financial industry in the future? The publication The Financial Brand, in its article Top Retail Banking Innovation Trends for 2023, highlights that “the future of retail banking innovation has the foundation of internal and external data, advanced analytics, digital […]

Benefits of the cloud for the financial sector

It has been one of the most important technological trends of the year and everything suggests that it will continue to be so throughout 2023. We are speaking of cloud technology which, thanks to its benefits for financial institutions, is driving their competitiveness and digital transformation. Latinia, a leading developer of real-time decision and communication […]

Digital transformation works to serve the customer experience

The growing competition from Fintechs has accelerated digital transformation in order to optimize the customer experience in the banking sector. This is reflected in the report Global Banking Benchmark Study by Publicis Sapient, where 54% of the 1,000 senior banking executives surveyed in 13 countries indicated that rapid and decisive change, rather than incremental progress, […]

Customer Experience in Banking, According to EPAM’s Consumer Banking Report

Do consumers still trust their banks? How satisfied are they with their financial providers? Do customers still use branches or do they prefer other interaction channels? How is the customer experience in banking changing? What challenges and opportunities does unbundling offer? These are some of the questions that a total of 26,000 people answered for […]

What should be taken into account to prevent digital fraud in the financial sector?

The digital transformation of the financial industry has forced banks to focus on cybersecurity, in order to minimize attacks on their own infrastructure, and to protect customers from digital fraud. Scammers are constantly looking for different ways to take advantage of users’ lack of knowledge and overconfidence to commit cyberattacks. As a result, each year […]

What economic impact do Latinia’s products have?

Years ago, a large part of the sales cycle of a technological solution was dedicated to validating its quality and technical feasibility. Today, the decision to implement a given technological solution is mainly a business decision. As Francesc Pérez, Chief Revenue Officer of Latinia, explains “as technology solution providers, we can no longer limit ourselves […]

The great value of the Next-Best-Action Model for banks and their users

Strengthening and expanding knowledge about client behavior has become a complex task for banks. Today, technology based on predictive analytics, such as Next-Best-Action models which the consulting firm Bain & Company discusses in its corporate blog, have become an excellent aid that “allows companies to track a dynamic view of their customers and use this […]

A data-driven bank is an innovative bank

What will the future of banking look like, and what must banks do to remain competitive? The key lies in becoming a data-driven bank capable of extracting maximum value from customer data, in order to anticipate their financial needs and offer them personalized products and services based on their interests. The article What the Data-Driven […]