In today’s highly competitive financial landscape, understanding and anticipating customer needs is more critical than ever. Customer analytics has emerged as a powerful tool in the banking sector, enabling institutions to leverage data to gain deeper insights into customer behaviors, preferences, and trends. By harnessing the power of customer analytics, banks can enhance customer experiences, […]

The banking industry is poised for a transformative era shaped by digital innovation and evolving consumer demands. Recent reports and surveys have illuminated this shift, revealing a landscape in which digital capabilities, personalized services, and stringent security measures are paramount in consumers’ eyes.  This article draws on key figures and statistics from these studies to […]

Data silos hinder banks from creating tailored and meaningful experiences for their clients, since customer data is too often trapped in different platforms. Here’s how to avoid data silos and overcome fractured customer identities with Latinia. What are information data silos? Have you ever wondered why you are being sent marketing messages to download an […]

Real-time payment (RTP) networks are booming in the global financial sector. Experts already estimate that by 2026 this type of payment will account for 25% of electronic payments, driving a new banking ecosystem that meets the current needs of customers. The specialized Fintech publication Finextra, in its article What the banks vs fintech debate gets […]

What will the future of banking look like, and what must banks do to remain competitive? The key lies in becoming a data-driven bank capable of extracting maximum value from customer data, in order to anticipate their financial needs and offer them personalized products and services based on their interests. The article What the Data-Driven […]

The digital banking transformation has been made possible thanks to the technological advances in recent years and the ability to manage and analyse large volumes of data more efficiently and quickly. This digital evolution has been based on the development of Big Data, Artificial Intelligence and large-scale analytics, such as, for example, real-time data analysis, […]

Putting clients at the centre of business decisions and adopting a data-driven management model helps develop more personalised experiences as to improve customer acquisition, retention and loyalty. This is one of the most significant conclusions of the report “The customer engagement imperative. What Banks can learn from the FinTech Playbook”, which is part of the […]

For years financial institutions have been immersed in intense digital transformation processes with the aim of improving their value proposition, placing the client at the heart of business decisions and adapting to an ever-changing and extremely demanding environment. The pandemic has accelerated these processes and banks have focused on the need to enhance customer knowledge […]