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How to improve banking customer insights to create better segmentation

16 February 2024

conocimiento del cliente bancario

In the banking sector’s competitive landscape, the ability to gather and leverage deep customer insights is a cornerstone for achieving strategic advantages. Banks increasingly recognize the importance of moving beyond surface-level data, diving into the depths of customer behaviors, preferences, and needs to tailor their services more effectively. This focus on enhanced customer insight is […]

The Astonishing Impact of Banking Notification Orchestration

9 February 2024

In the rapidly evolving landscape of the financial services industry, the orchestration of banking notifications stands out as a game-changer in enhancing customer experiences and operational efficiency. As banks navigate the complexities of digital transformation, the strategic deployment of notifications across multiple channels has become a crucial element in securing a competitive edge. Introduction: The […]

Branchless Revolution: Key Steps for Banks to Thrive in the Digital Era

6 February 2024

The financial industry is undergoing a monumental shift with the advent of the digital banking era. Traditional banking practices are rapidly giving way to digital solutions. Customers are demanding more convenient, accessible, and personalized banking experiences. In response to these changes, banks are reimagining their strategies to remain competitive in this new landscape. The Decline […]

Cutting-Edge Defenses Against Banking Scams, Phishing, and fraud

25 January 2024

The financial sector is currently facing an unprecedented challenge in the form of scams, fraud, and phishing attacks. These deceptive practices have become increasingly sophisticated, leveraging technology to exploit vulnerabilities in financial systems and consumer behavior. In 2023, the impact of these activities was staggering, with payment fraud attempts on U.S. businesses spiking by 71%, […]

How Top Banks Leverage Push Notifications for Competitive Advantage

21 January 2024

The landscape of mobile banking has witnessed profound changes, particularly in recent years. Statistics from 2021 onwards indicate a robust growth in mobile banking usage among consumers in North America. This uptick is not merely in terms of frequency of use but also in the diversity of transactions and interactions. From checking account balances to […]

Maximizing Bank Revenue through Effective Cross-Selling Strategies

12 January 2024

Banks face constant challenges from both traditional competitors and emerging fintech players. In this environment, maximizing the value derived from each customer relationship is crucial for long-term success. Cross-selling offers an effective way to enhance customer engagement, provide more comprehensive financial solutions, and strengthen customer loyalty. By understanding and meeting more of their customers’ financial […]

Hyper-Personalization: The Future of Customer Experience in Banking

8 January 2024

In recent years, the banking sector has witnessed a significant transformation in customer experience (CX). The digital age has reshaped customer expectations, driving banks to innovate continually to meet these evolving needs. Today’s customers seek convenience, speed, and personalization, influencing banks to pivot from traditional service models to more customer-centric approaches. The integration of technology […]

Engaged Banking: 8 Core Steps for Enhanced Customer Relations

29 December 2023

Engaged Banking is a multifaceted strategy that encapsulates understanding customer needs, providing timely and relevant information, personalizing banking experiences, and building a long-term relationship that benefits both the bank and its customers. As we delve into the eight strategic pillars of achieving engaged banking, we will explore how integrating solutions like Latinia can meet the […]

Empowering Customers: Best Practices to Self-Service Banking Success

22 December 2023

The financial landscape is undergoing a transformative shift towards digitalization, compelling banks to reevaluate their service delivery models. In this era, self-service banking emerges not just as a convenience but as a necessity. It empowers customers with immediate access to banking services, anytime and anywhere, aligning with the modern expectation for speed and autonomy. By […]

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