Introduction The significance of marketing automation in today’s competitive landscape In today’s rapidly evolving and highly competitive business environment, marketing automation has become an indispensable tool for businesses across various industries. It enables organizations to streamline their marketing efforts, optimize customer engagement, and drive revenue growth. In the banking sector, where customer expectations are constantly […]

Next Best Action (NBA) and Next Best Offer (NBO) campaigns are a very effective customer development tool. NBAs allow banks to show a willingness to respond to customer’s needs in a timely manner and avoid blasting one campaign or messaging out to every customer. In this article, you will learn how to perfect your Next […]

In today’s digital age, customers are constantly connected and seeking instant solutions to their needs. This is where micro-moments come into play. Coined by Google, micro-moments refer to those brief instances when people instinctively turn to a device to fulfill an immediate desire or find information. These moments are crucial opportunities for businesses, including banks, […]

In the digital space, all organizations compete and are forced to adapt to new AI-assisted knowledge models. This implies a new era of co-pilots in different department areas, where digital processes will be reviewed and adapted to hybrid-assisted knowledge models based on Large Language Model systems.      LLM Systems: Lights and Shadows   The introduction […]

Banking is personal and emotional. Major consumer surveys confirm that many banks and credit unions lose loyalty when they treat their customers as mere “accounts” rather than individuals with emotional needs. If a customer does not feel that their bank values their business or does not support them when they are in need, they may […]

How are banks dealing with the coexistence of physical and digital channels? McKinsey Financial Services analysts Sergey Khon, David Tan, Zubin Taraporevala and Ahmed Nizam answer this question in the report “Best of both worlds: Balancing digital and physical channels”, dedicated to analysing the impact on sales caused by the emergence of digital channels in […]