Push notification services (PNS) are optimal for transmitting sensitive data and enhancing customer experiences in the financial sector. They not only ensure safe transmission of confidential information but are also favored by users for their immediacy and user-friendly nature.  Benefits of Push Notifications in Banking: Higher Engagement with Reduced Messaging Costs  With PNS, financial institutions […]

Emotional connection has been the basis of bank loyalty for generations. The relationships customers developed with bank employees, the quality of in-person customer service, and the deep-rooted trust in depository institutions have all contributed to the popularity of neighborhood banks.  However, the landscape has shifted significantly today, with many neighborhoods no longer hosting a physical […]

In today’s competitive financial landscape, leveraging geolocation data has become a crucial component of a bank’s strategy to gain a competitive advantage. Customer location data offers new opportunities for banks to cooperate with retailers and improve customer loyalty and engagement with non-invasive personalized offers that are highly relevant to their needs.      Geolocation Technology: Insights, […]

The United States, and Silicon Valley in particular, has long been recognized as a hub for innovation. For over six decades, the US has led by example, introducing revolutionary products such as credit cards, ATMs, and online banking. Therefore, it would be reasonable to expect the US to have a highly advanced and convenient real-time […]

Compliance is a significant burden and expense for financial institutions. However, with Latinia, banks can easily meet regulatory requirements, leverage the data collected through compliance processes as a valuable business tool, and turn it into an opportunity to gain a competitive advantage.   Easing the Burden of Regulatory Compliance Regulatory compliance is a continuous challenge […]

Data silos hinder banks from creating tailored and meaningful experiences for their clients, since customer data is too often trapped in different platforms. Here’s how to avoid data silos and overcome fractured customer identities with Latinia. What are information data silos? Have you ever wondered why you are being sent marketing messages to download an […]

Financial institutions have a significant impact on the financial lives of their cardholders, but this is a mutual relationship. Cardholders also possess the power to shape business practices and affect the types of products offered. It is crucial to consider both perspectives to leverage real-time revenue moments and untapped opportunities.   How the Next Best […]

Trust is an extremely important part of banking relationships; as a consumer, you want to be sure that your data and money are safe. However, the reputation of financial services providers today is not enough to attract and retain customers in the long term.   Customer Engagement in Banking: How to Change the “Necessary Evil” […]