Financial industry news

How Latinia Turns Push into a Strategic Channel for the Industry According to McKinsey, nearly 73% of interactions between banks and customers already take place through digital channels. In today’s banking landscape, notifications are no longer simple operational responses: they represent a direct extension of the bank’s brand promise. Security, compliance, and customer experience converge […]

In today’s digital banking landscape, push notifications are no longer a secondary channel—they’ve become a critical layer of customer interaction. By 2025, the most innovative banks don’t just inform; they anticipate, guide, and enable real-time actions. Push has evolved into a strategic tool that builds trust, drives digital adoption, and strengthens the customer relationship. How […]

According to Reuters, 43% of users turn off alerts because they find them excessive or irrelevant. The rapid pace of digitalization has made push notifications a cornerstone of communication between banks and their customers. But the rise of this channel brings a new challenge: how can banks stay relevant and avoid user fatigue in a […]

Can hyper-personalization help banks meet regulatory requirements and strengthen their operational resilience? By 2025, hyper-personalization has become one of the most solid strategic bets in the financial sector. But beyond delivering a tailored experience, can this technology also help banks comply with demanding regulations—such as PSD3, MiCA, or DORA—while strengthening their operational resilience? The answer […]

In a world where immediacy and personalization are no longer differentiators but baseline expectations, financial institutions face a pressing challenge: rethinking how they engage with their customers. This is where conversational banking comes into play—a strategy that has been steadily gaining ground in the financial sector and is now delivering tangible results. But how widely […]

Much of traditional banking remains stuck in reactive customer relationships. In the digital era, this approach can put both competitiveness and business growth at risk, as users increasingly seek fast, personalized solutions. If a financial institution fails to anticipate their needs, customers are likely to turn to digital banks and fintechs that do. Proactive banking […]

In the banking sector, emotional connections are becoming increasingly important. Customer loyalty has become a constant challenge for banks, which must adapt to an environment where expectations are higher than ever. Consumers often make decisions based on rational factors such as fees, services, and convenience. However, recent studies suggest that emotional connections play a crucial […]

Banks and credit unions are facing a profound shift in the way customers interact with their financial institutions. Customers today prioritize seamless, personalized experiences over traditional banking models. Whether it’s accessing services online, in person, or through mobile apps, they expect quick, convenient, and tailored solutions at every touchpoint. To meet these expectations, many financial […]

Effective messaging in banking is crucial for maintaining customer satisfaction and trust. In today’s fast-paced digital world, customers expect timely, relevant, and secure communications from their financial institutions. Poor messaging practices can lead to confusion, frustration, and even security risks, which can damage a bank’s reputation and customer relationships. Understanding the best practices and common […]

In digital banking, effective communication between banks and their customers is not just a convenience—it’s a cornerstone of customer trust and satisfaction. As financial institutions increasingly rely on digital channels to conduct daily operations, the role of timely and accurate notifications becomes paramount. Notifications in banking—from fraud alerts to low balance warnings—serve as critical touchpoints […]