“US banks increasingly see mobile banking as a channel with its own entity and not as an extension of their online offer”, according to Latinia
12 May 2010
“Undoubtedly American financial institutions, which historically envisioned the mobile channel as an extension of its internet banking, have left behind that focus, in part thanks to the growth experimented by SMS banking services, far away from the influential world of navigation and closer to other types of communication needs, based more on a bank-client flow […]