Madrid, September 21, 2011.- “Very often a good result in the customer satisfaction index is confused with their comprehensive experience with the entity, and that is a gross mistake. Just thinking that a customer is satisfied, profitable and there´s no risk of loosing them can lead the company to loose direction”, according to Oriol Ros, […]

Cartagena de Indias (Colombia), August 19th, 2011.- “Few financial institutions are aware that, at any given moment in which they inform their clients regarding any circumstance related to their finances, they have a gateway to start up a conversation based upon the additional remittance of relevant content for them and their interests”. With these words, […]

Barcelona, August 16th, 2011.- “Beyond strictly informative messages, it was clear to us that, nowadays, it was necessary to start thinking more in terms of business for financial institutions, enabling them to deliver a more compelling and relevant content to their clients, seeking to generate a more attractive dialog for both parties. Based upon this […]

Madrid, July 19th 2011.- “Living for over 10 years with a technology as mature and intensive as text messages makes the step from one asynchronous channels to another, as they share the same DNA, a relatively simple technological effort but it is of great benefit to our clients, who are eager for new forms of […]

Madrid, 21st June 2011.- “We believe in the radical specialization of our knowledge and skills, and this means developing software infrastructure products for asynchronous corporate notifications, whether they be SMS, email or the newly-emerging push notifications”, indicated Oriol Ros, Latinia’s Head of Marketing. “There are three branches to mobile banking; browsing, applications and messaging or […]

Rio de Janeiro, Wednesday 25th May 2011.- This was the unequivocal message of Francesc Perez, the software vendor’s Business Manager, during the talk he gave today on the use of SMS Banking at the Movilforum Latin-American Conference 2011 which is currently being held in Rio de Janeiro. The event, of which this is the tenth […]

Mexico City, Thursday April 14, 2011.-“We have bad news. The distance between a financial institution and its customers has significantly grown this past decade. The indicators of trust in financial institutions have been significantly reduced, and logically, events like the latest crisis have not helped to recover it, rather the opposite. But there is also […]

“Although two reports published this month by TowerGroup and Accenture were very revealing about the ROI of some entities’ mobile channels, it is only when they observe and consider the channel as a strategic investment and aim to create long-term value for their users that this channel will progress from a one-off initiative to a […]

“Not only has the worst passed, as we were able to predict intuitively last year, but there’s also a feeling that the industry is preparing for another major growth cycle, fuelled by new market drivers and a certain understanding between the chain’s heavy players, who previously had been fighting over the new and highly monetizable […]

“We still see a cautious approach from the market in its commitment to mobile financial services, as a lesser alternative, when in other cases – and with customers, we are already seeing the competitive interest obtained simply by the recognition given and awarded to the channel,” according to Oriol Ros, Head of Marketing at the […]