Financial industry news

“It is in the channels where banking has the highest costs per contact where mobile financial services (MFS) should seek new consumers, not only in online banking because that by definition already shares cost structures (for the bank) as light as the mobile channel. Planning on securing new users among the institution’s online customer segment […]

Only one of the 50 main Spanish financial institutions does not have any type of mobile service in its offering of financial services. Ninety-eight percent of those top 50 institutions have at least one mobile financial service (MFS) in its multi-channel selection (penetrations of 92% in SMS and 65% in WAP), 62% has at least […]

Latinia, in its firm commitment toward the Latin American market is attending, during these few days, the 9th Strategic Conference of Technology and Financial Marketing (CL@B) of Miami. This is the main place for meeting and exchanging practical cases between bankers and leading technology and financial marketing executives from Latin America. Under the title of […]

Latinia, a company specializing in middleware product software infrastructure, just formalized its entry to the Oracle® Partner Network. “Although our relationship on the one hand with Oracle and on the other with BEA was intense because of the concentration of some of their products in implementing our middleware solutions, after Oracle acquired BEA, it made […]

Mexico City, Wednesday, July 16.- “The rules of the game will start to change significantly starting in 2009”. The clout of cell phones in Mexican society obligate financial institutions to include them in their multi-channel strategies any way you look at it”, according to Francesc Perez, Latinia’s business director. He is leading the Spanish software […]

Through our platform products, our financial sector customers are already nearing the figure of 10 million SMSs per month. This is an undoubtedly major percentage of all SMS mobile banking communications made every month in Spain”, stated company sources. “Its constant and sustained growth over the past years, especially intense in these past few months, […]

Last Tuesday, Latinia brought together the main CIOs and other IT executives from the main financial institutions at the Riedel Wine Bar in Mexico City at its presentation before the national banking industry. The event, a big success, was graced with the presence of representatives of leading companies in the use and operation of mobile […]

Mobile messaging platforms (SMS) occupy the fourth communication channel with customers of banking services after branch offices, telephone and Internet banking, assured a study conducted by Spanish firm Latinia. “Considering that by the end of the year 2010 there will be more mobile lines than people in Mexico, mobile messaging platforms will become the factor […]

Latinia, via Francesc Perez, business manager of the Spanish software vendor who is in Miami now participating in the 2nd edition of Mobile Commerce Americas, underlined today in his track “SMS Banking: the shortest path with the longest route”, the nature of “competitive need and no longer competitive advantage” of mobility in the multi-channel strategy […]

Latinia has just announced the incorporation into its customer portfolio of Caixa Penedès and the Ministry of Territorial Policy (former MAP) for operating the SMS mobile channel in its communications and business processes. “Beyond being two new and important references, they are especially so because they open and identify two niches where we had a […]