The growing competition from Fintechs has accelerated digital transformation in order to optimize the customer experience in the banking sector. This is reflected in the report Global Banking Benchmark Study by Publicis Sapient, where 54% of the 1,000 senior banking executives surveyed in 13 countries indicated that rapid and decisive change, rather than incremental progress, […]

Do consumers still trust their banks? How satisfied are they with their financial providers? Do customers still use branches or do they prefer other interaction channels? How is the customer experience in banking changing? What challenges and opportunities does unbundling offer? These are some of the questions that a total of 26,000 people answered for […]

The digital transformation of the financial industry has forced banks to focus on cybersecurity, in order to minimize attacks on their own infrastructure, and to protect customers from digital fraud. Scammers are constantly looking for different ways to take advantage of users’ lack of knowledge and overconfidence to commit cyberattacks. As a result, each year […]

Years ago, a large part of the sales cycle of a technological solution was dedicated to validating its quality and technical feasibility. Today, the decision to implement a given technological solution is mainly a business decision. As Francesc Pérez, Chief Revenue Officer of Latinia, explains “as technology solution providers, we can no longer limit ourselves […]

Strengthening and expanding knowledge about client behavior has become a complex task for banks. Today, technology based on predictive analytics, such as Next-Best-Action models which the consulting firm Bain & Company discusses in its corporate blog, have become an excellent aid that “allows companies to track a dynamic view of their customers and use this […]

What will the future of banking look like, and what must banks do to remain competitive? The key lies in becoming a data-driven bank capable of extracting maximum value from customer data, in order to anticipate their financial needs and offer them personalized products and services based on their interests. The article What the Data-Driven […]

Latinia has been a leading developer of real-time decision and communication software products aimed at the financial sector for more than 20 years. What has it achieved as a company? How is it defining its value proposition? What is Latinia’s position on cloud adoption in the banking industry? Marc Alcón, CTO of Latinia, addresses these […]

A bank that acts in the interest of society, clearly committed to doing things the right way, and with a management model based on the customer. The Boston Consulting Group (BCG) defines what sustainable banking should be in its report Sense and Sustainability: an industry that generates a positive environmental and social impact, strengthening its […]

Cloud migration is at the top of most financial institutions’ technology agendas, and although its implementation is still at an early stage for the majority of the sector, it is gaining momentum. This change in trend towards cloud computing on behalf of banks is one of the conclusions drawn from a recent survey conducted by […]

“Buy your mother an iPhone.” This was Apple CEO Tim Cook’s blunt response to an attendee at the Code 2022 conference when asked if the company would adopt the RCS messaging protocol so that his mother could view the videos he sent her. In its article entitled “Tim Cook would rather have you buy an […]