Barcelona, January 16th, 2013. – “More important than any other headline, the main highlight of this new release concerns everything encompassing customization; we are addressing a person and his or her circumstances, no longer a GSM or an e-mail account, a real quantum leap in terms of relevance” Ricard Rovira, head of Latinia Lab, announced […]

Barcelona, November 27th, 2012.- “Like any other company, we want to sell, but we are also here for more than just that, we are concerned about the creation of value in all its forms, which is why we have contributed to Business with social value”, expressed Alejandro Olabarría, President of Latinia, with regard to the […]

Madrid, 22nd October 2012.- Francesc Pérez, business manager for the software vendor Latinia, affirms that “real time between a client’s financial activity and the generation of an informative notification has been comfortably handled by the majority of financial institutions for some time now. Nowadays, this real-time objective has become part of a new scenario, i.e., […]

Barcelona, September 25, 2012. – “How do you attract the attention of someone who receives 3,000 ad hits per day? How do you capture a second of their finite and predictably saturated attention?”, in this manner, Francesc Pérez, business director, summarized the essence of the main thoughts he shared a few weeks ago in the […]

Bogotá, August 24, 2012.- “Mobile Apps are digitally what an office is physically; to ‘enter’, the client is required to make an effort, to access the bank. The will to ‘go’ to the bank should exist… but, what happens when we are unable to or simply do not access it for a few days? Could […]

Barcelona, 24 July 2012. “Although there was a time when mobility meant cost savings, we are increasingly aware that our clients demand imagination and innovation to increase their earnings; our answer is to include real time cross-selling in our communications with clients.” This is how Oriol Ros, Marketing Manager at Latinia, summarises the software provider’s […]

BARCELONA, July 5, 2012/PRNewswire/ — “The success of the now-ubiquitous “apps” has opened up a whole new world of possibilities which reach far beyond smartphones; applications, and consequently their inseparable push alert systems, have found a natural extension of their original value prop in the smart televisions’ ecosystem. Here at Latinia, we have chosen to […]

Madrid, June 26, 2012.- “Understanding the customer’s context is the key for a new dialog based on the relevance between financial institutions and their customers”. With these words, Oriol Ros, Latinia’s marketing manager, summed up his presentation, “Welcome to the age of relevance”, which took place today in Madrid, within the framework of a conference […]

Barcelona, May 22, 2012. – “Some time ago, in a not too distant kingdom, to talk about messaging was to talk about SMS … that is how any narration could begin when trying to explain this phenomenon to future generations. This is, to say the least, the reality that emerged in 2011. Today, messaging is […]

Bogota, April 23, 2012.- Latinia, an infrastructure software vendor for financial institutions, specializing in real time processing notifications, has announced the opening of a new Operations center in Colombia as well as business offices in Bogota. “The two driving forces behind this decision have been to meet the growing demand generated by the regional market, […]