Madrid, June 26, 2012.- “Understanding the customer’s context is the key for a new dialog based on the relevance between financial institutions and their customers”. With these words, Oriol Ros, Latinia’s marketing manager, summed up his presentation, “Welcome to the age of relevance”, which took place today in Madrid, within the framework of a conference […]

Barcelona, May 22, 2012. – “Some time ago, in a not too distant kingdom, to talk about messaging was to talk about SMS … that is how any narration could begin when trying to explain this phenomenon to future generations. This is, to say the least, the reality that emerged in 2011. Today, messaging is […]

Bogota, April 23, 2012.- Latinia, an infrastructure software vendor for financial institutions, specializing in real time processing notifications, has announced the opening of a new Operations center in Colombia as well as business offices in Bogota. “The two driving forces behind this decision have been to meet the growing demand generated by the regional market, […]

Madrid, March 28, 2012.- According to the recent report unveiled by Latinia titled “Mobile Banking in Latin America”, already in its 4th edition, and that analyzes the penetration of mobile financial services among the 100 top entities of the region, the popular “Apps” emerge as the key actors of the latest ‘technological breakthrough’ carried out […]

Madrid, March 15, 2012.- According to the recent report unveiled by Latinia titled “Mobile Banking in Latin America”, already in its 4th edition, and that analyzes the penetration of mobile financial services among the 100 top entities of the region, “the offer of services through the mobile channel has now entered a more qualitative rather […]

Valencia, February 16, 2012.- “In an economy where the legal tender is matter of attention, and becoming increasingly scarcer, we have no other option than to be relevant, which in part, involves working on and understanding the context of our customers, an inexhaustible source of insights”, said Oriol Ros, marketing manager of Latinia, in his […]

Madrid, January 23, 2012. – “The current economic context has intensified a debate, which has occupied the banking sector over the last decade, regarding their actual mix of channels in the future and the impact of these on their commercial offer. Although this debate is important, there is another which is equally relevant; regardless of […]

Barcelona, November 29, 2011. – Latinia, an independent software vendor (ISV), specialized in infrastructure products for asynchronous type corporate notifications (mobile or instant messaging, email, Twitter’s DM, push notifications), has recently introduced the concept of ‘tweet banking’. According to Oriol Ros, Marketing Director of Latinia “for many financial institutions today, talking with their clients through […]

Barcelona, 29 de Noviembre de 2011.- “Hablar con tu cliente a través del canal que este escoja. Esta es hoy en día una máxima estratégica para muchas entidades financieras, por lo que Twitter, en boca de todos y con velocidades de adopción jamás vistas, pasa a ser un canal prioritario de observación primero, y explotación […]

Barcelona, October 25, 2011- “To think strictly in terms of the cost advantage of this technology over others such as SMS messaging is insufficient, or not do justice to the push nots (PNS), whose benefits go far beyond the monetary aspects that are being associated with them. Against the universality of other options such as […]