Success stories / Banco Bolivariano
Banco Bolivariano: from regulatory compliance to customer communication
For years, banking notifications were a regulatory requirement and an operating cost. Banco Bolivariano set out to make them part of the customer experience: relevant, timely information at every touchpoint.
To do so, it placed Latinia at the center of all its notifications and alerts. Not as a delivery system, but as a real-time decision engine that defines what is sent, on which channel and in what order.
The Challenge
For 19 years, the bank’s notification channel was driven by regulation, with millions of messages a month sent through high-cost channels. The question was: are we communicating, or just complying?
The Solution
Banking notification subscriptions: customers choose what they receive and on which channel. Latinia decides in real time the channel, the order and the fallback if one fails.
The Results
Volume has grown fivefold, with over 99% delivery, and the investment paid for itself in month nine. The full case study covers the savings, subscription revenue and new channels.
By the numbers
+99% delivery rate
9 monbths return on investment
25% digital customers subscribed
Need help?
We help banks transform transactional events into precise, relevant, and measurable decisions.
Contact
Tell us about your challenge