How to generate revenue through real-time alerts

The moment when your bank can be relevant… or miss the opportunity

Identifying business opportunities in real time allows the bank to be relevant at the right moment. The Next Best Action engine transforms that “moment of truth” into precise actions that drive conversion, customer experience, and stronger relationships with clients.

When the moment is real, the impact is too.

Leading consulting firms such as BCG, Deloitte, SAS, BID Invest, and NTT DATA agree: real-time analytics and hyper-personalization are key to improving conversion, loyalty, and profitability.

  • The challenge

    Choosing between being relevant to customers with real-time offers… or missing the opportunity.

  • The solution

    A real-time decision engine based on your customers’ transactional events.

  • The result

    More business, greater efficiency, and a better experience for your bank.

Business growth in real time

Product adoption

Activate financial product origination by analyzing customer transactional behavior in real time, offering credit, cards, and services precisely when real intent exists.

The NBA engine turns each event into a concrete business opportunity, enabling banks to increase product origination by up to 20%, especially in cards and frequently used services.

 

Less complexity, greater efficiency

Improved customer experience

Enhance the customer experience through real-time hyper-personalization applied to banking notifications.
Each message is adapted to the customer’s context at the exact moment a transaction occurs, allowing the bank to significantly improve the perceived usefulness of the service. In implementations of this approach, our client institutions have observed increases of up to 63% in customer experience indicators.

Proactivity that customers truly value

Reduction in call center calls

Banks we work with have achieved reductions of up to 40% in Call Center calls through proactive, real-time analytics. Anticipate customer issues and needs with hyper-personalized actions based on real-time behavior, acting before the customer contacts the bank. This proactive capability improves the customer experience and reduces operational friction.

A positive impact on the bottom line as well

Revenue growth

Several industry studies indicate that the combination of analytics and personalization can drive revenue increases of up to 30% in the services offered by banks, by transforming data into more precise and timely commercial decisions. Advanced analytics and hyper-personalization capabilities enable banks to identify commercial opportunities at the exact moment when customers’ financial interactions occur.

Immediate business protection

Real-time risk mitigation

Text: Manage critical events and risks the moment they occur by triggering immediate actions that protect the customer and minimize the bank’s financial impact.
The ability to make decisions in 0.0X seconds is key to mitigating fraud and avoiding multiplied costs, especially when every dollar lost to fraud generates significant additional expenses.

Testimonios

“A positive service experience is at the core of the relationship we are building with our customers. Every touchpoint with them is some sort of moment of truth, so each and every message we send is of capital importance Being accurate in these communications will help us to strengthen the relationship with our clients, as well as to develop a positive service experience that becomes a competitive advantage for the bank”

Carlos Marcuello

CIO

“Banco Industrial is an innovation-driven institution, with its customers being the cornerstone of the business.  We have chosen Latinia’s solution to ensure that our communication with them is both the most efficient and effective”

Carlos Vides

Digital Banking Manager

“At Banco Agrícola we keep innovating for our clients, so we are very excited to work side by side with Latinia, a global leader in its product category, with whom we will refocus our multichannel notification strategy”

Claudio Góchez

Channel Strategy Manager

“Latinia’s solution is strategically aligned with our bank’s current and future needs, both in terms of technology and business. We’re living in a world where more contact points demand more convenience on the customer side, as much as a greater complexity to be managed by the bank. We believe that Latinia will help us thriving with that goal”

Guillermo Güemez

Deputy General Manager of innovation

Thanks to LATINIA’s LIMSP©, we are able to real-time alert our users when their transactions take place, providing a greater security environment to all of us

Jaime González

Chief Information Officer

The evolutionary roadmap of the bank determined that it was necessary to bet on a platform that integrates the 360º view of the customer in terms of their relationship with the bank. The functionality that Latinia offered us fit perfectly with the bank’s digital transformation roadmap

Kyra Arcia

Head of Marketing and Innovation

Getting to the point: a a nearby bank is one that offers its customers the right channel at the right time That’s why mobile banking and more especially banking based on notifications are nowadays a must for Banco Popular, so what a better partner than LATINIA?

Celia Alonso

Multichannel Banking Director

For our financial notifications strategy we needed a product to grow with us; scalable, robust, highly specialized, and what’s more, with the ability to adapt and reuse our current business logic layer. We wanted a partner, not just a vendor, and there it was LATINIA

Valentin Echeverry

Vice President of Technology and Operations

LATINIA’s infrastructure products , are robust, flexible and scalable to the core, and perfectly fit to our new Omnichannel architecture; that’s what we where exactly looking for.

Martín Cabrera

Chief Technical Officer at Banco de Crédito e Inversiones

Contact

Tell us about your challenge

Solutions
Technology
Use cases
Resources
Partners