+63%
Profitability and Customer Experience
Profitability and customer experience in banking
Real-time alerts are the foundation of the customer experience. When combined with the ability to identify key moments in a customer’s transactional journey and act at that precise instant, every transaction becomes an opportunity to generate value for the bank and strengthen the relationship with the customer.
The difference between generating noise or relevance: Real-Time Decision-Centric
+30%
increase in revenue through analytics and hyper-personalization
-40%
call center calls reduced, generating cost savings
+20%
higher product adoption among banking customers
When alerts become strategic
Decision-Centric Banking Software
We analyze in real time both the transaction data and the knowledge the bank already has about each customer. This analysis makes it possible to identify the right moment to act and turn every operation into an opportunity to create value.
What was once a simple alert becomes a strategic asset that drives the bank’s profitability.
Analyze every metric, optimize every decision
KPIs and measurable ROI
Through our data analytics tool, banks can analyze key KPIs and evaluate the performance of each decision. These metrics make it possible to adjust business rules without additional development and activate decisions that increase the return of every communication.
More operational intelligence for banks
Customer and operational intelligence
We enable financial institutions to detect behavioral patterns, optimize decision rules, and act in real time based on banking event data and contextual customer information. What was once data analysis now becomes operational intelligence for the bank.
Better notifications, better customer experience
Hyper-personalization and relevance
Our product acts as a hyper-personalization engine that analyzes banking transactions and customer data in real time. This enables banks to deliver relevant content tailored to each customer’s profile, through the most appropriate channel and at the right moment.
The right alert at the right moment
| How a bank operates without Latinia | How your bank operates with Latinia |
| Marketing automation based on mass email campaigns to attract customers to digital channels. | Decision-centric software that acts at the exact moment a financial transaction occurs. |
| Generic, static alerts perceived as noise, with limited impact on the customer experience. | Hyper-personalized, actionable communication that ensures the delivery of critical information in real time. |
| Reactive communication perceived as an operational cost, with generic messages and low conversion. | A revenue driver through contextual Next Best Actions (NBAs) that turn every alert into a business opportunity. |
All in one: our solutions for banks
Real-Time Decision Engine
Turn a simple transaction into an intelligent decision.
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Subscription Engine
Your customers decide how, when, and which alerts they want to receive.
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Critical Alerts Engine
Ensure the delivery of alerts — even in complex scenarios.
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How does Latinia enhance profitability through Next Best Action (NBA) strategies?
Latinia analyzes transactional events in real time and automatically activates the most relevant Next Best Action (NBA) when the conditions defined by the bank are met. This turns operational interactions into contextualized commercial opportunities.
How do banks turn real-time alerts and notifications into revenue or economic value when using Latinia?
Banks monetize real-time alerts and notifications with Latinia by transforming them into intelligent touchpoints that generate economic value.
Each relevant event — such as a purchase, a card block, a maturity date, or a salary deposit — becomes an opportunity to trigger a Next Best Action (NBA). For example, offering financing at the moment of payment, proposing insurance after a significant purchase, or encouraging the use of digital channels.
At the same time, the technology reduces fraud, complaints, and call center inquiries, lowering operational costs while improving the customer experience. As a result, communication stops being an operational expense and becomes a direct driver of revenue, efficiency, and customer loyalty.
Can Latinia personalize the customer experience for both Retail and Corporate clients in a cost-effective way?
Yes. With the Corporate Banking License, Latinia allows banks to manage differentiated rules and configurations for each segment from a single product interface, allocating the required processing resources (TPS) according to the needs of each business line.
This enables banks to deliver differentiated experiences for Retail and Corporate clients, two business lines with different dynamics, needs, and notification volumes, without duplicating technology or significantly increasing architectural complexity. This approach optimizes investment while maintaining centralized governance.
Does Latinia allow preference management by service and by customer?
Yes. Preference management can be customized at two levels: by the bank and by the customer.
The bank defines the strategic rules and mandatory alerts, while the customer can choose which optional notifications to receive, through which channel, and under which conditions — always within the governance framework defined by the bank.
Can Latinia send mass notifications?
Yes. Latinia enables mass notification delivery without losing personalization or control.
It allows precise segmentation, prioritizes critical events (such as fraud alerts) over less urgent communications, and prevents customer overexposure, ensuring optimal impact without message saturation.
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