It’s the Client, not the Channels!

7 July 2017

  Bogota, July 7th, 2017. – Latinia, the software vendor of multi-channel financial notifications, unleashes the results of its 9th annual report on Mobile Banking and Social Media (Spanish) in the LatAm region, highlighting the importance of the customer in front of the channels, as well as the rise of Artificial intelligence. The report analyzed […]

Latinia keeps growing in Mexico by adding Santander to its portfolio

3 April 2017

Mexico City, April 3rd, 2017.- Latinia has just announced the incorporation of Banco Santander  México (@SantanderMx) to its client portfolio after the FI acquisition of the LIMSP © suite, consisting of the SDP 360º multi-channel notification’s product, the Alert Engine and the infrastructure for cross-selling NBA (Next Best Actions) services. “The position of Latinia in the […]

Latinia backs 3rd FINNOSUMMIT México

19 September 2016

Mexico DF, September 19th, 2016.- “Almost every type of financial activity is being re-imagined by startups, gaining an awesome media attention and rebooting a bicentennial industry unaccustomed to such shocking movements. Meanwhile, the old guard is trying to solve a puzzle presented by the fintech revolution. We truly believe this is not a friend or […]

Latinia presents its latest developments in multichannel notifications at CL@B

13 September 2016

Lima, Sept. 14 de 2016.- “That pan-regional trade-show is an enormous window and an unparalleled opportunity to interact with a large number of banks and show them 1st hand what we are doing in new notifications’ channels such as Social Media, “said Daniel Aguilar, top sales manager for LatAm region of Catalan software vendor. Latinia […]

Latin American Banks look to Social Networks after mobilizing their offer

13 July 2016

Bogota, July 13th 2016.- “Having technically reached the ceiling in terms of the mobile banking offer in Latin America, Banks need to explore new relationship and communication channels with their customers. Social networks, particularly platforms and messaging tools, seem perfectly positioned for a new wave of digitization of financial services, “said Oriol Ros, marketing manager […]

Latinia adds Facebook Messenger notifications to its multichannel offer

7 June 2016

Barcelona, 7th June 2016.- Adding any new emerging notification’s channel to LIMSP© represents a very natural step for our flagship product LIMSP©, that bases its value prop on adding new channels on an agile and seamless manner to our clients to ease them to exploit them as soon as possible with their own clients. It […]

Mobile banking makes progress but requires new formats for continued growth

14 July 2015

Bogotá, July 14th, 2015. According to the 7th edition of the study ‘Latinia Intelligentia’, an annual report conducted by the Catalan software company LATINIA, mobile banking services in Latin America need to move on and adopt a new approach in order to continue evolving. Today, mobile banking services only grow through imitation between different financial […]

Social Media Notifications are a real win-win for banks and customers

8 June 2015

Madrid, June 8th 2015. – “The range of possibilities where to send a notification grows geometrically these days; new media, new formats, and new platforms hatch; that increases customer choices and creates new contexts to enrich the experience with his organization, all while offering new interaction windows for the bank, “said Oriol Ros, Latinia’s marketing […]

Wearables start a new age in the world of notifications

24 March 2015

Madrid, March 24th 2015. – “There’s nothing else other than seeing how cautious Apple has been for notification’s consumption on their brand-new Apple Watch to get notice about its hidden potential. Brands and financial institutions alike face a new window to interact with their customers in a more personal, relevant way. Tech offers us another […]

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