Success stories / Banco Industrial

Advanced Notifications for a Personalized Banking Experience

Banco Industrial, one of the largest financial institutions in Guatemala, with an extensive network of over 3,000 service points across the country, has stood out for its strategy of proximity, national coverage, and commitment to technological innovation.
Banco Industrial has relied on Latinia’s critical notifications solution to optimize communication with its customers and provide a unique, continuous digital experience.

The Challenge

Improving notification management by integrating push notifications and real-time SMS, ensuring message delivery without interruptions and full traceability. It was also crucial to maintain total control over message delivery and reading, even in situations where push notifications could not be delivered or read.

The Solution

Implementation of Latinia’s solution to integrate push and SMS channels in real-time, providing a hybrid notification system that ensures the delivery of critical information across multiple channels. Latinia’s modular platform allowed for efficient scalability, adapting to the bank’s existing processes and ensuring uninterrupted operational continuity.

The Results

The system improved customer experience with delivery times reduced to 0.02 seconds, achieving 99.9% service continuity. Additionally, a 25% increase in interactions through the push channel compared to SMS was achieved, with a smooth, uninterrupted customer experience.