Madrid, January 21th 2014. – “They will reach us making a lot of noise, having already landed in the track yourself movement and becoming familiar with its massive presence, but the financial industry won’t suffer a lesser impact due to the tremendous potential of the wearable devices, said Oriol Ros, marketing director of Latina.
“These new supports, with Google Glass acting as the rockstar from the advance party, but with an already important presence of bracelets in the market, do represent a larger scale opportunity to forward a relevant content to a client, as well as a new mode of passive consumption of notifications”, added Ros.
They widen the attention span of the client, but do not fragment it, on the basis of new supports and devices…or simply, units. If nowadays we take 150 daily looks at our cellphone those glances will increase due to the effect of bracelets and smartwatches, and in the coming future, over more disruptive devices like Google Glass, when these units will be adopted en masse. Who said text? No longer maybe. New notification formats will enhance convenience as one of its main attributes; so distinct sensorial elements (vibrations or colors) will be a very active component of the semiotics and semantics with the client ” ended Ros.
