Santiago de Chile, September 25th, 2013. – “Financial alerts won’t be as sexy as a rocking App or the bank’s portal adapted to the cell, but certainly are the best way to monetize a good relationship with your customers, being also an excellent tool for loyalty”, described Claudia Goycoolea, manager of Internet and Mobile Banking at BCI, their most recent launch, a new SMS alerts service that the bank has recently unveiled by the hand of the software vendor Latinia.
“Due to current lifestyle customers have very few time to get in touch with their banks through their physical channel, the branch. Not even through the branch but also virtually. It is a problem of availability; he has no time and won’t have in the future, quite the opposite. The coming customer will come to us, physically or virtually, only when a very compelling reason emerges. Then we thought that it was our turn; it would be ourselves the ones to do that effort for him, “talking” and “contacting” with him or her every time that we understand that something important happens in his financial life, “said Claudia Goycoolea.
“The challenge was clear, but what about the provider? There was not far to go, our tech people certified the suitability of a bet, Latinia. They breathe notifications 24×7, so we could not be in better hands”, completed the BCI mobile channel manager. For his part, Daniel Aguilar, Latinia’s sales manager in the region, said:
“BCI has without a doubt the most specialized and market-driven solution in Chile. Reliable, massively tested and always in the leading edge of the innovation field, our technology is currently working with any kind of emerging notification technologies, from smartphones’ push notifications to any sort of wearable device, even including Smart TV’s.”
