Afirme rivals’ top Mexican banks hand in hand with Latinia

Monterrey, August 30th, 2018.- Latinia, multichannel notification software vendor for financial institutions, has just announced the addition of the Mexican bank Afirme (@BancoAfirme) to its client portfolio, adding Banorte, Santander and Bancoppel in the country. For José Sobrevia, bank Product and Services VP, “reaching and going beyond the expectations of our customers is our main goal, and what better way than analyzing and working on their financial context through a medium as powerful as notifications to seek that excellence in your customer experience. ”

For his part, Daniel Aguilar (@daguilara), Latinia’s VP Sales for the Latin American region, highlighted the double importance of the Monterrey bank, “on the one hand, it gives us access to a very powerful regional banking segment in Mexico, due to its attractiveness and innovative, and on the other hand, it will allow us to get the best out of the NBA (next best action) notifications, which put the client truly in the middle of the bank business strategy. We can conclude that through the contextual notifications Afirme enters fully into the battle for service excellence “.

Latinia will supply Afirme with its LIMSP© suite, composed of Alert Engine, a software product that analyzes, filters and decides, in real time, if a financial event should be notified to the customer based on a series of rules and conditions, and LIMSP© SDP 360º, the delivery platform responsible for assembling the event and converting it into notification. Afirme has also wanted to provide contextual intelligence to these notifications through the NBA Product (Next Best Action) of the Catalan software vendor.

Aguilar wanted to highlight this point especially. “It is not a classic cross-selling product, because an NBA may very well be saying nothing to the client, having ruled out a thousand other options because they are considered not relevant enough for their interests. Who is it, what is your financial reality, where is it, what time of day it is, what products your nearest target consumes … all or part of that content is known by the bank, and from all these variables there will always be an NBA to push.”


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