San José, October 23, 2023 – Latinia, a company specializing in real-time analytics and communication products, has been chosen by the Central American financial group BAC to implement real-time decision-making technology. This technology enables the provision of personalized service experiences and proactive responses to customer needs exactly when required. Latinia was selected after an extensive process of analysis and comparison with other market platforms.
For BAC, choosing Latinia will “allow us to offer more value to our customers, who in turn can provide their users with transparency and a highly personalized digital experience.”
Meanwhile, for Francesc Pérez, Business Director of Latinia, “the decision represents an opportunity for Latinia to participate in one of the most important digital transformation processes in Central America.”
