“In the client context resides the solution to its current indifference”

Mexico City, 25th March 2014. – “We’ll only be relevant to a client if we are able, in real-time, to find out which is the next best possible action to its interests, and it all comes down to its context, assured Daniel Aguilar, Latinia’s head for the Latin America region on its pitch “Value Creation within each customer Interaction” held yesterday in the forum Payments CIT organized by IIR in Mexico City, where attended all major executives of Financial Entities and Means of Payment from the region.

Aguilar insisted in the concept of reaching the right person with the right content…in the right context” as the only way to rebuilt its attention span, on a framework where clients are every time more castled towards its banks’ commercial messages. “We must consider every financial operation as a potential point of contact and interaction window with the client, as well as a new opportunity to push him the right message in the right moment”, added.

Latinia has presented those days, at the Centro Banamex, its concept Next Best Action (NBA), born to be a lever for new revenue streams for the financial industry since the generation of relevant content for its clients. “From a Customer-Centric approach, NBA strategies have in mind to maximize the value of the relationship with the Client as well as to offer him a positive service experience, expanding its loyalty and client retention”, ended Aguilar.

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