Banrural Selects Latinia for Real-Time Banking Alerts

Banrural Guatemala Selects Latinia for Real-Time Banking Alerts with Advanced Governance

The financial institution advances its digital transformation strategy with a state-of-the-art real-time decision platform for its more than 4.5 million customers

Banco de Desarrollo Rural, Banrural — Guatemala’s bank with the largest customer base in the country and the top-performing bank in Central America, recognized with the 2025 Financial Inclusion World Award by The Banker — has selected Latinia, a specialized software company and leader in real-time banking alert solutions, to drive its communications strategy and deliver personalized service experiences to its customers.

As part of this initiative, Banrural will deploy Latinia’s solution to enable a real-time notification system that keeps customers informed at the moments that matter most, while ensuring traceability, security, and regulatory compliance in every interaction.

Banrural is a benchmark in financial inclusion and stands out for its commitment to innovation, financial education, and social impact. Its work to bring products and services closer to rural communities and vulnerable segments — even in remote areas — along with its ability to offer accessible digital solutions that promote inclusion, strengthens local economic development and consolidates its role as a regional reference in modern digital banking.

For Javier Ramírez, Chief Digital Officer at Banrural: “With Latinia, we gain the ability to provide our customers with a highly personalized service experience, ensuring timely real-time information within a governance and security framework that forms the foundation for earning their trust.”

Francesc Pérez, Chief Revenue Officer at Latinia, stated: “Banrural’s decision represents an opportunity for Latinia to contribute to one of the most significant digital transformation processes in Guatemala and across the Central American region — bringing not only speed and personalization, but also a governance layer that ensures control and transparency in the management of critical communications.”

The adoption of these capabilities will allow Banrural to proactively anticipate and respond to the needs of its users, reinforcing its leadership and digital innovation within the regional financial sector.

With this partnership, Banrural strengthens its commitment to innovation and digitalization, while Latinia consolidates its position as a benchmark in the transformation of critical real-time communications in Latin America’s financial sector.

About Banrural

Banrural is a Guatemalan financial institution with more than US$18 billion in assets and over 4.5 million customers, with a presence throughout the country. Recognized for its focus on financial inclusion and economic development, it offers a wide range of products and services tailored to individuals, businesses, and communities — including rural and traditionally underserved sectors. Internationally awarded for its social impact and innovation, Banrural has established itself as one of the leading references in Central America’s financial system, driving digitalization and sustainable access to financial services.

About Latinia

Latinia is a software company specialized in the financial sector and a leader in the Decision-Centric Banking category. Its Real-Time Decision (RTD) technology analyzes banking transactional events and customer data to trigger critical decisions and communications at the exact moment operations occur. Latinia currently serves more than 40 financial institutions and 120 million end customers across Latin America, Spain, and the United Kingdom.