Latinia Corporate News (2014)

The year 2014 was marked by the consolidation of our technology in the Latin American financial sector and by the evolution of multichannel notification strategies toward more contextualized models focused on customer experience.

This article highlights the main corporate milestones of Latinia throughout 2014, including the adoption of our solutions by leading banks in the region, the launch of new technological initiatives, and our participation in projects aimed at generating social impact.

Latinia software is present in the leading bank in 5 Latin American countries

Latinia’s software consolidated its position as a multichannel financial notification infrastructure in several of the leading banks in Latin America. Our technology became part of the customer communication strategy of institutions such as BCP in Peru, Santander in Chile, Banco de Venezuela, Banco de Bogotá in Colombia, and Ficohsa in Honduras, as well as other relevant players such as Redeban Multicolor and BCI.

In Latin America alone, Latinia’s solutions enabled these institutions to connect with more than 50 million account holders and manage over 1 billion notifications per year.

“Being the reference software for multichannel financial notifications in the leading bank of up to five countries in the region is both a source of satisfaction for seeing our value proposition implemented at the highest level, and a stimulus for continuous innovation in new alert and notification formats,” said Francesc Pérez, Head of Business at Latinia.

Pérez also highlighted that the modularity and scalability of our technology allow our products to evolve alongside the needs of each financial institution, adapting both to growing environments and to scenarios with particularly demanding technological requirements.

Ficohsa, the first bank in Latin America to send private push notifications with financial content and contextual alerts to its customers

Ficohsa became the first bank in Latin America to use push notifications to deliver private financial content to its customers, an initiative developed using Latinia’s technology. The solution enabled the incorporation of contextual communications and new cross-selling capabilities based on real-time analysis of the customer’s financial and behavioral context.

“We are pleased to stand out in something so innovative and to be at the forefront of a technology that we believe will define the roadmap for financial notifications in the coming years, especially doing so with the best possible provider, Latinia,” explained Indira Vijil, Head of Electronic Channels at Ficohsa.

This initiative was part of Ficohsa’s strategy to strengthen its customer-centric banking model, using personalized and contextualized notifications to improve the relevance of communications and support the financial well-being of its users.

At Latinia, we also highlighted the bank’s technological drive and its growth in Central America, consolidating its position as one of the financial institutions with the strongest potential in the region.

Contextual and Propositional Banking, Latinia’s focus at CLAB 2014

Latinia once again participated in the Congreso Latinoamericano de Automatización Bancaria (CLAB), one of the leading events in the financial industry in the region, where we shared our vision on the evolution of multichannel financial notifications and their role in the relationship between banks and customers.

During the event, we showcased demonstrations of our LIMSP© solution suite and presented our approach to contextual and propositional banking, focused on organizing the different customer touchpoints and generating relevant communications that enhance the user experience.

“Touchpoints are multiplying: we need to organize them in order to communicate with customers in a coherent way, generating positive service experiences that allow financial institutions to develop a new relationship framework with their customers based on trust and content relevance,” explained Francesc Pérez, Head of Business at Latinia.

In his presentation, titled “Propositional Banking: from convenience to dialogue,” Pérez addressed how the adoption of the mobile channel opens the door to more proactive relationship models between financial institutions and their customers.

Latinia strengthens its commitment to “Business With Social Value”

Latinia participated for the third consecutive year in the organization of Business With Social Value (BWSV), an initiative led by Icaria Iniciatives Socials aimed at promoting the procurement of products and services with social impact.

The event brought together commercial companies with special employment centers and social enterprises, with the goal of creating new business opportunities for organizations that integrate people with disabilities. In this edition, more than 175 social enterprises from over 50 different sectors participated.

Latinia’s contribution focused on the strategic and technological planning of the event, collaborating in the selection and setup of the networking platform used during the meeting. This system, based on a format of short meetings between companies similar to speed dating, enabled connections between companies with needs for products or services and the participating social enterprises.

Redeban exponentially grows its notification service with Latinia

Redeban Multicolor strengthened its financial notification service through Latinia’s technology, significantly increasing the volume of communications sent to users.

Thanks to this infrastructure, around one million notifications were delivered every day to the mobile phones of tens of thousands of customers of financial institutions in Colombia.

From REDEBAN, they highlighted the importance of having a reliable technological platform to deliver this type of real-time service:

“Leadership through innovation requires two basic conditions: demand that supports you and the reliability of both the technology and the provider. Thanks to this combination, one million notifications reach the mobile phones of tens of thousands of Colombians every day through Latinia’s infrastructure software,” said Valentín Echeverry, Vice President of Technology and Operations at Redeban Multicolor.

Notifications are part of the services that Redeban provides to different financial institutions for card activity and other banking products, helping to improve customer experience and strengthen the relationship between banks and their users.

At Latinia, we also highlighted that Redeban was one of our first clients in Latin America, a collaboration that has driven the continuous evolution of our multichannel notification solutions.