Latinia
The year 2015 was marked by new projects with leading financial institutions in Latin America and by significant advances in the evolution of our multichannel notification platform.
This article highlights the main corporate milestones of Latinia throughout 2015, including the addition of Banorte as a client and the launch of a new LIMSP© version focused on deepening customer intelligence and the advanced management of different notification channels.
Grupo Financiero Banorte selected Latinia as the provider of its multichannel financial alert and notification platform. Through the LIMSP© suite, the bank strengthened its customer communication strategy by delivering real time alerts on the activity of its financial products.
“It is a solution through which the bank clearly puts the customer at the center of its strategy, making them part of everything that happens to their finances in real time,” explained Guillermo Güemez, Deputy CEO of Innovation at Banorte.
Daniel Aguilar, Vice President of Sales for Latin America at Latinia, highlighted that the solution enables greater intelligence across the bank’s communication channels and enhances the customer service experience.
The addition of Banorte also strengthened Latinia’s presence in Mexico, one of the company’s priority markets in the region.
Latinia launched version 3.9.5 of LIMSP©, a new update of our platform aimed at strengthening the product’s multichannel logic and improving customer management capabilities.
The new release included:
In terms of customer management, the update introduced enhancements in the Customer Management Center to deepen the 360º view of the user, as well as new tools for managing properties and data associated with each customer.
The version also strengthened different notification channels, particularly the push channel, with support for interactive notifications, and the email channel, which incorporated new features aimed at improving the management and tracking of sent messages.
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