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Latinia Corporate News (2021)

Latinia Latinia
1 de January de 2022 6 min read

Actualidad Latinia

The year 2021 was marked by Latinia’s expansion in Latin America, the development of new partnerships with financial institutions, and the strengthening of its investment activity within the region’s fintech ecosystem.

This article highlights some of the most relevant corporate milestones of Latinia throughout 2021, including new agreements with Latin American banks, investments in startups in the financial sector, the reinforcement of our commercial presence in strategic markets, and the recognition of several of our clients for their commitment to innovation.

Latinia selected by Interbank as technology partner for customer communications

Latinia was selected by Interbank as its technology partner to improve communications with its more than 2 million customers.

Latinia’s products, specialized in the real-time filtering and analysis of transactional events and customer intelligence data, enabled the bank to connect with its users through notifications, consolidating them as an effective communication channel.

Our critical event gateways provided functionalities such as service-based prioritization, prevention of message loss, full traceability of communications, and status monitoring, making them especially suitable for critical services such as one-time password delivery.

“During the pandemic, bank customers significantly increased their demand for receiving financial information on their mobile devices: having real-time control over their finances has become something that goes beyond financial information, it has become essential,” said Francesc Pérez, Head of Business at Latinia.

Banco Popular Dominicano selects Latinia to drive its digital transformation process

Latinia was selected by Banco Popular Dominicano as a key component in its strategy to place the customer at the center of its relationship with the bank.

The goal was to move toward a model in which users could decide what information to receive, how, and when, based on what happens in their day to day financial activity.

Our specialization in real time analysis and filtering of transactional events, together with our business rules capabilities, enabled the bank to strengthen its digital transformation process with a proposal focused on improving the relevance of communications and the customer experience.

“Collaborating with Banco Popular, in addition to being our first client in the Dominican Republic, where we had not yet had the opportunity to operate, means bringing our experience to an institution highly committed to innovation and customer service,” said Francesc Pérez, Head of Business at Latinia.

This agreement responded to a clear shift in banking customer behavior, increasingly oriented toward digital channels and real time information. In this context, the ability to communicate in a relevant way beyond the moments when the user is actively connected to the bank became a key differentiating factor for financial institutions.

Latinia invests in Koibanx, a leading blockchain infrastructure provider for financial institutions in Latin America

Latinia reached an agreement to become a shareholder in Koibanx, a provider of blockchain solutions for the financial sector in Latin America. This move strengthened our commitment to the fintech ecosystem and opened new avenues of collaboration focused on banks and financial institutions.

The agreement enabled us to explore the application of Koibanx’s blockchain technology on our real-time event analysis engines, with the goal of developing new business initiatives and expanding the capabilities of both companies.

“This is an agreement that goes beyond the financial aspect to explore new ways of collaboration with and for the clients of both companies,” said Oriol Ros, Corporate Development Director at Latinia.

This investment was part of our strategy to develop our own investment arm, focused on identifying high potential projects and generating technological synergies with our value proposition in the financial sector. In recent years, this strategy led us to participate in companies such as Belvo, Flink, Dapp, Prestanómico, UALET, Prometeo, Facturedo, Atomian, Coinscrap, and Ábaco.

Latinia strengthens its presence in Chile and appoints a new KAM

Latinia announced its entry into Chile with the aim of providing closer support to both its current client portfolio and new business opportunities in the region.

As part of this strategy, we appointed Dror Gross to lead business development in Chile and Peru, within a more decentralized and customer-focused commercial organization.

Gross took responsibility for managing and expanding the client portfolio in both countries, working with institutions such as Banco Estado, BCI, Santander Chile, Interbank, and BCP, while also supporting the development of new opportunities in the region. His experience in SaaS environments also contributed to advancing our cloud strategy, adapting to each institution’s pace of technological adoption.

This move responded to the growing demand for remote banking solutions in the region, accelerated by the pandemic, where the analysis and delivery of real-time information became a key requirement for financial institutions increasingly focused on keeping their customers informed about their financial situation.

Latinia invests in fintech Ábaco to promote financial inclusion in the region

Latinia announced its investment in Ábaco, a SaaS fintech with presence in Colombia and Mexico, focused on facilitating access to the financial system for unbanked populations. Its proposal is based on generating alternative credit histories, addressing one of the main barriers to credit access for millions of workers.

“We believe in Ábaco’s model, not only because it is interesting, but because it is a purpose-driven project: making visible to traditional banking a market of hundreds of millions of people who have never had access to bank credit,” said Oriol Ros, Corporate Development Director at Latinia.

Ábaco focused its activity on the gig economy segment, analyzing the financial behavior of workers linked to digital platforms to build credit profiles and offer microloans under accessible conditions. This approach enabled progress toward scoring models better adapted to new labor realities, in a context where a large part of the population still had no or limited access to financial services.

The investment strengthened our strategy of supporting initiatives with an impact on financial inclusion, especially in markets where digitalization and new employment models are reshaping access to banking products.

Latinia’s clients, featured in the Fintech Americas 2021 Financial Innovators awards

Up to 7 clients from Latinia’s portfolio were recognized in the Fintech Americas 2021 Financial Innovators awards, which highlight the most innovative banks in the region.

The awarded institutions included BCP in Peru, Grupo Aval in Colombia, Banco Bolivariano in Ecuador, Banco Industrial in Guatemala, Banco Ficohsa in Honduras, as well as Banco Sabadell México and Invex in Mexico.

This recognition highlighted the role of our clients in the transformation of the financial sector in Latin America, as well as the progress of initiatives aimed at improving customer experience and the use of technology in banking.

“This sample, so representative of our client portfolio, reinforces our commitment to their drive for innovation and the digital transformation journey undertaken by all of them,” said Francesc Pérez, Head of Business at Latinia.

The Fintech Americas awards have recognized for years the institutions, teams, and projects driving a more efficient, agile, and inclusive banking sector in the region, establishing themselves as a key reference within the Latin American financial ecosystem.

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