Latinia
The year 2023 was marked by the strengthening of Latinia’s position in Central America through new agreements with financial institutions and the adoption of solutions focused on real-time decision making.
This article highlights some of the most relevant corporate milestones of Latinia throughout 2023, including the addition of new clients in the region and progress in the implementation of more personalized and proactive communication models within the banking sector.
Latinia was selected by the financial group BAC to adopt real-time decisioning techniques aimed at delivering more personalized service experiences and proactive responses to customer needs. The selection followed a process of analysis and comparison with different platforms in the market.
Our technology enabled the institution to evolve toward a more dynamic communication model, where information is delivered at the right moment and with a high level of relevance for the user. This approach supports a closer relationship with customers, based on anticipating needs and delivering value in every interaction.
For BAC, this decision represented a step forward in its digital transformation strategy, incorporating capabilities that improve transparency and the digital experience of its users, aligned with the new expectations of banking customers.
“This decision represents for Latinia the opportunity to participate in one of the most important digital transformation processes in Central America,” said Francesc Pérez, Head of Business at Latinia.
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