“Today, a bank’s most valuable asset is to have their customer’s attention”

Barcelona, September 25, 2012. – “How do you attract the attention of someone who receives 3,000 ad hits per day? How do you capture a second of their finite and predictably saturated attention?”, in this manner, Francesc Pérez, business director, summarized the essence of the main thoughts he shared a few weeks ago in the […]

Latinia includes real time cross-selling in its financial notifications

Barcelona, 24 July 2012. “Although there was a time when mobility meant cost savings, we are increasingly aware that our clients demand imagination and innovation to increase their earnings; our answer is to include real time cross-selling in our communications with clients.” This is how Oriol Ros, Marketing Manager at Latinia, summarises the software provider’s […]

Latinia extends its multichannel alert products to TV Banking

BARCELONA, July 5, 2012/PRNewswire/ — “The success of the now-ubiquitous “apps” has opened up a whole new world of possibilities which reach far beyond smartphones; applications, and consequently their inseparable push alert systems, have found a natural extension of their original value prop in the smart televisions’ ecosystem. Here at Latinia, we have chosen to […]

“Messaging and SMS are no longer exclusive and perfect synonyms”

Barcelona, May 22, 2012. – “Some time ago, in a not too distant kingdom, to talk about messaging was to talk about SMS … that is how any narration could begin when trying to explain this phenomenon to future generations. This is, to say the least, the reality that emerged in 2011. Today, messaging is […]

Latinia introduces tweet banking

Barcelona, November 29, 2011. – Latinia, an independent software vendor (ISV), specialized in infrastructure products for asynchronous type corporate notifications (mobile or instant messaging, email, Twitter’s DM, push notifications), has recently introduced the concept of ‘tweet banking’. According to Oriol Ros, Marketing Director of Latinia “for many financial institutions today, talking with their clients through […]

Latinia introduce el tweet banking

Barcelona, 29 de Noviembre de 2011.- “Hablar con tu cliente a través del canal que este escoja. Esta es hoy en día una máxima estratégica para muchas entidades financieras, por lo que Twitter, en boca de todos y con velocidades de adopción jamás vistas, pasa a ser un canal prioritario de observación primero, y explotación […]

“With push nots Latinia converts bank Apps into communication tools”

Barcelona, October 25, 2011- “To think strictly in terms of the cost advantage of this technology over others such as SMS messaging is insufficient, or not do justice to the push nots (PNS), whose benefits go far beyond the monetary aspects that are being associated with them. Against the universality of other options such as […]

Latinia premiers in the category of CEP solutions with Alert Engine

Barcelona, August 16th, 2011.- “Beyond strictly informative messages, it was clear to us that, nowadays, it was necessary to start thinking more in terms of business for financial institutions, enabling them to deliver a more compelling and relevant content to their clients, seeking to generate a more attractive dialog for both parties. Based upon this […]

Latinia incorporates push notifications to its asynchronous channels’ offer

Madrid, July 19th 2011.- “Living for over 10 years with a technology as mature and intensive as text messages makes the step from one asynchronous channels to another, as they share the same DNA, a relatively simple technological effort but it is of great benefit to our clients, who are eager for new forms of […]