Latinia Corporate News (2010)

The year 2010 was marked by significant advances in our technology platform, with new product releases aimed at improving performance, adaptability, and messaging and notification capabilities.

During this year, we also celebrated Latinia’s tenth anniversary, a milestone that reflected the consolidation of our technology in the mobile banking sector and the growing interest from financial institutions and service providers in this type of platform.

This article highlights the main corporate milestones of Latinia throughout 2010, including new product releases, agreements with technology partners, and projects that reflect the growth of our presence in the mobile banking market.

Global clients and evolutionary and adaptive maintenance, key drivers of the LIMSP© 3.9.1 release

Latinia released version 3.9.1 of the LIMSP© infrastructure, the platform that supports our messaging and email products. Among the main highlights of this version, up to 70% of the changes introduced corresponded to evolutionary and adaptive maintenance, many of them originating from the needs raised by our own clients.

“The content of this release has, as always, been significantly driven by client input,” explained Ricard Rovira, Head of Development at Latinia.

We also highlighted that, for the first time, many of these contributions came from clients across different geographic regions, bringing a more global perspective to the product.

Another relevant aspect of this version was the alignment with the roadmap of third-party technologies that are part of our platform. In this regard, we paid special attention to ensuring LIMSP© compatibility with the latest versions of J2EE WebLogic servers 9.2 and 10.3, following Oracle’s acquisition of BEA, the original developer of WebLogic.

Among the improvements introduced were:

• Multi-language support.
• New templates for transaction formatting.
• A renewed data export engine.
• Improvements in the management of states within the email module.
• A transaction certification module.
• New billing parameters.

This version was also the first LIMSP© release fully developed under CMMI Level 2 certification, an international standard that evaluates the maturity and quality of software development processes.

Latinia celebrates its tenth anniversary leading SMS banking and expanding internationally

Latinia celebrated its tenth anniversary in 2010, consolidating its position as one of the leading software providers for SMS based mobile banking while entering a phase of international expansion.

The company’s growth focused on bringing to new markets a technological offering already used by numerous financial institutions and public administrations in Spain.

“Our challenge now is to continue innovating in the field of corporate and financial notifications,” said Alejandro Olabarría, Chairman and CEO of Latinia.

Over these ten years, we developed platforms that enabled financial institutions to communicate with customers and citizens through the mobile channel. Our products were already handling more than 100 million financial messages per year, strengthening our position in the SMS banking space.

From the beginning, we committed to the use of SMS in corporate environments, even before mobile entertainment business models emerged. In fact, Latinia was one of the first companies to use bidirectional SMS for stock quote inquiries, anticipating the potential of mobile as a customer interaction channel.

After launching our expansion into Latin America in 2008, in 2010 we also began opening new opportunities in several European markets. In both regions, the growth of mobile banking and the need for specialized platforms to deploy mobile financial services were driving new opportunities for the sector.

Latinia becomes a strategic partner of REDEBAN MULTICOLOR for SMS banking

Latinia announced a strategic agreement with REDEBAN MULTICOLOR, a Colombian company specialized in electronic payment infrastructures and technology services for financial institutions.

REDEBAN MULTICOLOR provides banks, merchants, and users with the technological platform that manages the transport and routing of transactions carried out through POS terminals, ATMs, IVR systems, SIM-based mobile banking, and SMS services. In this last area, both organizations collaborated in the development of new financial messaging services.

As explained by Enrique De La Rosa, President of REDEBAN MULTICOLOR, the company aims to work with leading technology partners in each area of its activity, and Latinia’s experience in SMS services and mobile banking fully aligns with that strategy.

For Latinia, as noted by Francesc Pérez, Head of Business, this collaboration represented a particularly interesting project given REDEBAN’s role as a technology operator within the financial sector, a business model in which we already had experience through our relationship with 4B in Spain.

The development of mobile financial services in Colombia also showed strong potential. Although more than 85% of financial transactions were still carried out in cash, mobile phone penetration exceeded 90%, positioning mobile as a key tool to drive financial inclusion and expand access to financial services.