Latinia Corporate News (2022)

The year 2022 was marked by Latinia’s consolidation in its relationships with financial institutions in Latin America, the sustained growth in the use of its real time communication solutions, and the evolution of customer demand for financial information.

This article highlights some of the most relevant corporate milestones of Latinia throughout 2022, including the expansion of strategic agreements with banks in the region and the significant increase in the volume of financial notifications managed through our solutions.

Latinia consolidates its position as a technology partner of Banco Ficohsa

The relationship between Latinia and Banco Ficohsa was strengthened in 2022 with the expansion of the real-time alert services that we had been providing to the bank since 2013. After nearly a decade of collaboration, the bank reinforced its commitment to our solutions, extending them to more products and operations within its portfolio.

This move responded to the increase in customer transactional activity and the growing demand for real-time information, as well as the need to enhance protection against potential fraud. Banco Ficohsa, recognized as Best Bank 2022 in Honduras by Global Finance, increased its investment in these services to offer greater control and visibility over its customers’ finances.

“Our solutions will allow us to deliver more value to customers, who in turn will benefit from a highly personalized and transparent digital experience,” said Rodrigo Soler, Head of Digital Channels at Banco Ficohsa.

Latinia records up to 250% growth in financial notifications during the pandemic

Latinia recorded a significant increase in the volume of real-time notifications managed by financial institutions during the pandemic, with growth reaching up to 250% in some cases. This rise was driven by a greater need among customers to monitor their finances in real time in a context of high uncertainty.

In 2021, we managed more than 5 billion notifications, generated through the real-time analysis and filtering of users’ financial activity. This volume reflected a clear shift in the relationship between banks and customers, where the immediacy of information became a basic requirement.

“Our clients’ traffic typically doubles every year, but in the last two years, growth has reached up to three or even four times higher in some cases, mainly due to the increasing need for customers to have greater control over their financial lives,” said Marc Alcón, CEO of Latinia.

This context reinforced the role of digital communications as a key element of the banking experience, where users expect to receive relevant, reliable information at the right moment to make decisions about their finances.