Latinia Corporate News (2013)

The year 2013 was marked by new projects with financial institutions across different markets and by further advances in our multichannel notification platform. During this period, we continued expanding the adoption of our solutions in mobile banking and evolving our tools to improve the personalization and relevance of customer communications.

This article highlights the main corporate milestones of Latinia throughout 2013, including new projects with financial institutions in Latin America, the evolution of our LIMSP© platform, social collaboration initiatives, and the strengthening of our partner ecosystem.

BCI backs notifications with Latinia

BCI deployed a new SMS alert system together with Latinia with the aim of strengthening its financial notification strategy and improving customer relationships through real time communications.

Financial notifications represent a key tool to strengthen customer relationships:

“Financial notifications may not have the appeal of an app or a mobile-adapted banking portal, but they are undoubtedly the best initiative to maximize a strong customer relationship and experience, and also an excellent loyalty tool,” explained Claudia Goycoolea, Head of Internet and Mobile Banking at the Chilean bank.

This initiative responded to a shift in user behavior, increasingly driven by mobility and the need to maintain a constant relationship with their financial institution. In this context, the bank adopted a model in which the institution itself informs the customer whenever a relevant event occurs in their financial activity.

From a technology perspective, BCI evaluated different alternatives before selecting Latinia as its provider.

“The challenge was clear, but what about the provider? We did not have to look far; our technology team validated the right choice: Latinia. Their world is notifications, present and future, so we could not be in better hands,” said Goycoolea.

BCI had one of the most specialized solutions in the Chilean market for financial alert services.

“From the emerging offering of alert services in Chile, BCI has the most specialized, reliable, and proven market solution; we are the company behind push banking, a concept that ranges from text messages to SmartTV notifications and the increasingly popular smartphone push notifications,” said Daniel Aguilar, Latinia’s regional commercial manager.

Bancoppel drives its business with Latinia

Bancoppel strengthened its financial notification strategy with Latinia’s LIMSP© platform, designed to analyze, filter, and process large volumes of information generated by customers’ daily activity.

“Each Bancoppel customer generates a large amount of financial information every day through their activity, data that contains potentially relevant events that can be notified. Multiply that reality by 10 million and you will understand the challenge Latinia has faced,” highlighted Bancoppel’s Head of Systems.

The bank’s rapid growth placed significant pressure on its technological infrastructure. Latinia’s platform responded with stability even under scenarios of increased activity, reinforcing the bank’s confidence in its technology partner.

“Due to Bancoppel’s rapid growth, we have acquired 2 million customers since deploying LIMSP©. The level of stress placed on Latinia’s infrastructure has been considerable, yet it has responded to the latest event as if it were the first to be analyzed and filtered. This gives us great confidence to continue growing with Latinia as our technology partner,” said Gerardo Villar.

The solution developed for Bancoppel made it possible to analyze and assemble notifications containing relevant information for customers, whether for security purposes or to provide real time financial updates:

“We analyze, filter, capture, and assemble notifications with content that is sensitive to Bancoppel customers’ interests, which they, or the bank itself, have identified as relevant, either for security reasons or for the need to stay informed in real time about their finances,” explained Francesc Pérez, Latinia’s Head of Business.

In an environment of intense transactional activity, having immediate information about operations such as cash withdrawals or payments at points of sale became essential for both customers and the bank. The intelligence applied to managing these events made it possible to determine which transactions should be notified and under what conditions.

Banco de Bogotá drives its mobile banking strategy with Latinia’s support

Banco de Bogotá strengthened its mobile banking strategy through the use of technological solutions developed together with Latinia, aimed at improving communication with its customers.

From the bank, the role of technological developments in customer relationships was highlighted:

“Technological developments have become allies of banking customers, by providing applications that allow them to stay informed about the use of their financial products.”

The bank explained that the collaboration with Latinia enabled it to expand its communication capabilities through the mobile channel and improve customer access to financial services.

“Contacting our customers in an intelligent way is one of our priorities, and in this process we rely on Latinia as our technology partner,” stated sources from the bank.

It also emphasized the importance of understanding the technological ecosystem present in mobile devices:

“Mobile banking offers endless possibilities, so it is important to understand that mobile channels are designed as a platform to access the bank and meet customer needs. Combining both requires technological maturity and strategic clarity, and Banco de Bogotá possesses both,” said Daniel Aguilar, Latinia’s regional commercial manager.

The bank already offered financial services based on SMS notifications, alerts, and balance inquiries, an offering that was further strengthened through the adoption of Latinia’s LIMSP© Providium solution.

LIMSP© 3.9.3 release moves toward content personalization

Latinia launched the LIMSP© 3.9.3 release with a strong focus on communication personalization and on the evolution of the platform’s multichannel capabilities.

The main objective of this version was to improve the relevance of notifications delivered to users:

“Above any other headline, the most important aspect of this new release concerns everything related to personalization; we are addressing a person and their circumstances, no longer just a GSM or an email account,” said Ricard Rovira, Head of Latinia Lab.

Rovira also highlighted the balance between market needs and client demands in the development of this new version, resulting in a release that aligned both perspectives.

The shift toward multichannel environments and advanced user data management became a central element in the platform’s evolution.

Among the new features, a Twitter collector for direct messages was also introduced, responding to the growing role of social channels within the communication strategies of financial institutions.

Latinia supports 49er sailors Carlos Robles and Dani Codina on their road to Rio 2016

Latinia announced its support for sailors Carlos Robles and Dani Codina in their preparation for the Rio 2016 Olympic Games.

The values associated with sailing closely align with the company’s culture:

“The values of sailing and what Carlos Robles and Dani Codina represent are very close to Latinia and its corporate culture, based on teamwork, agility, a spirit of improvement, youth, and ambition,” said Alejandro Olabarría, Chairman of Latinia.

Carlos Robles had already stood out in youth sailing categories, achieving several world titles in the 29er class before moving up to the Olympic 49er class.

Latinia supported both athletes throughout the season in national and international competitions.

For Carlos Robles, the support of sponsors was essential to compete at the highest level:

“Given the current economic situation, the role of sponsors is increasingly critical, and having a partner like Latinia is highly motivating,” said Carlos Robles.

Latinia participates once again in “Business With Social Value”

Latinia took part for the second consecutive year in the organization of Business With Social Value (BWSV), an initiative aimed at promoting the procurement of services with social impact.

The event brought together companies and special employment centers with the goal of creating new business opportunities for social organizations that integrate people with disabilities.

In this edition, more than sixty social enterprises and over two hundred professionals from different industries participated.

Latinia’s contribution focused on the strategic and technological planning of the event, collaborating in the selection and configuration of the networking system used during the meeting.

This system, based on a format of short meetings between companies similar to a speed dating model, enabled connections between companies with needs for products or services and the participating social enterprises.

Latinia renews its Biz Program

Latinia renewed its Biz Program, the company’s partner program, with the aim of improving relationships with technology partners and facilitating the identification of new business opportunities.

“Greater agility in our relationship with partners, more self-service in the early stages of a commercial prospect, and increased autonomy in identifying opportunities are the main reasons behind this deep redesign of the program,” explained Oriol Ros, Marketing Manager at Latinia.

Ros recalled that when the program was launched in 2005, there was still limited awareness of the company’s value proposition, which required more time to explain Latinia’s positioning and technological solutions.

Over the years, the company’s international growth and the consolidation of its offering made it possible to work in a more focused way with partners, who already had a deeper understanding of Latinia’s technology.

Latinia’s geographic expansion also sparked interest from companies in different Spanish-speaking markets, leading to the adaptation of the program to facilitate collaboration with partners located thousands of miles away.