Latinia
The year 2012 was marked by new progress in our international growth strategy and by initiatives that reflected our involvement beyond technology development.
This article highlights the main corporate milestones of Latinia throughout 2012, including the expansion of our activity in Latin America and our collaboration in initiatives that promote social value creation through business activity.
Latinia announced the opening of a new operations center in Colombia, along with commercial offices in Bogotá, with the aim of strengthening our activity in Latin America and responding to the growing demand in the regional market.
This decision addressed the need to improve operational efficiency and increase proximity to our clients in the region.
“Addressing the growing demand generated by the regional market, while gaining efficiency, service, and closer relationships with our current clients, were the two main drivers behind this decision,” stated Latinia’s management.
The commercial office, with pan regional coverage, was placed under the leadership of Daniel Aguilar, a systems engineer with a background in project management and experience in the commercialization of software solutions for financial institutions. According to Aguilar, the financial market in the region was rapidly advancing in the adoption of multichannel strategies, driven both by banks’ offerings and by increasing customer expectations across different interaction channels.
The new operations center provided support, operations, and project management for all Latinia’s regional activity. From this location, we also strengthened key areas such as Quality and Testing and product benchmarking.
Colombia became a strategic hub for our regional activity, as its geographic position enabled us to serve clients more efficiently, from Mexico and Central America to the main Latin American markets where Latinia operates.
With a presence in leading financial institutions across countries such as Colombia, Chile, and Mexico, this move reinforced our commitment to the region, which already represented a significant share of our recurring revenue and continued to offer strong growth opportunities for multichannel notification solutions in the financial sector.
Latinia took part in the Business with Social Value (BWSV) initiative, a project led by Icaria Iniciatives Socials aimed at connecting companies with needs for products or services with the offering of social organizations.
This collaboration reflected our intention to contribute to value creation beyond the purely business sphere.
“Like any company, we aim to sell, but we are also here for more than that. We care about creating value in all its forms, which is why we contributed to Business with Social Value,” explained Alejandro Olabarría, Chairman of Latinia.
Latinia was involved in the strategic and technological planning of the BWSV BCN 2012 event, collaborating in the selection and setup of the networking platform used during the meeting. This system, based on a model of short meetings between companies similar to a speed dating format, enabled connections between companies with specific needs and nearly forty participating social enterprises.
As Olabarría pointed out, organizing this type of event involves significant technological challenges, as it requires coordinating a large number of participants with different interests and enabling meaningful interactions within very limited time frames.
The objective of Business with Social Value was to strengthen the visibility of social enterprises as a competitive economic sector, capable of delivering added value to commercial companies through business relationships that also generate positive social impact.
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